The process of attracting and converting strangers into leads for your business.
The Internet has changed our world. The internet is where we go for answers and it has replaced the yellow pages all together.
Lead generation strategies looked very different before the digital age, but it's not all negative. In fact we believe digital lead generation is best because:
1. Return on investment. With digital lead generation you can see where your money is going and where it's coming back. Check out our ebook on Marketing Metrics to learn more.
2. Targeted Reach. Digital media offers a level of targeting that was previously unavailable. We can target by demographics, contextually by content, by website & publisher, by search inquiry, and by GPS location.
"Almost overnight, the Internet's gone from a technical wonder to a business must."
– Bill Schrader, businessman
We work with your business to improve your lead generation through strategies like content marketing, conversion rate optimization, digital advertising and lead nurturing.
Content marketing is about selling the way people buy in the digital age. Today, everyone does research before a purchase. It's increasingly more important to create and promote your content for the purpose of generating brand awareness, traffic growth, lead generation, or customers.
Conversion rate optimization is about getting the most out of every single website visit. The industry standard visitor to contact conversion rate is 2%. This means that if in 1 month your website received 100 visits, you should have generated at least 2 new contacts/leads from the website. A higher conversion rate means more leads and more customers for your business.
Digital advertising is not just Google AdWords anymore. It can include pay-per-click (PPC), native advertising, digital video ads or pre-roll, affiliate marketing, remarketing or retargeting and more.
Through smart marketing automation, analytics and sales enablement processes, we can build lead and sales nurturing sequences to empower your sales team to make a sale more efficiently.
Whether you are looking to partner with someone to help in your lead generation goals or you're wanting to learn more about lead generating marketing for the first time we're here for you.
Fill out the form to schedule a time to meet with us, no strings attached.